Salman Khan's Bharat Merges With IPL, Superstar Will Walk The Talk With Katrina Kaif
Get ready! For Bharat promotions, Salman Khan and Katrina Kaif are set to host a segment for the first time at the IPL final
Salman Khan and Katrina Kaif’s jodi will once again set the screens ablaze as they are returning for Ali Abbas Zafar’s Bharat, the trailer and songs of which have been topping the charts. The duo will soon begin promoting Bharat together, and as per a latest report in Bollywood Hungama, they are set host a segment together at the IPL final, slated for Sunday!
Yes, you heard that right! The report states, “Salman Khan and Katrina Kaif will not just be hosting a segment of the show on May 12, but Salman will also appear in various promos on the same--- a unique marketing strategy, during the weekend on Star Sports network starting from today. Apart from Salman talking about Bharat, there will be another promo by kids talking fondly about him and a big surprise (to top it all).”
Yes, you heard that right! The report states, “Salman Khan and Katrina Kaif will not just be hosting a segment of the show on May 12, but Salman will also appear in various promos on the same--- a unique marketing strategy, during the weekend on Star Sports network starting from today. Apart from Salman talking about Bharat, there will be another promo by kids talking fondly about him and a big surprise (to top it all).”
A source close to the portal has revealed, “IPL is one of the biggest and most expensive cricket shows and the final gets maximum eyeballs. The producers of Bharat, Atul Agnihotri and Nikhil Namit have come up with a brilliant IPL-integration marketing scheme where instead of taking the stars in the field in the open with the spectators, they will be seen live at a studio, as going on the field would have become a security issue. Instead of the usual events and promotions they are trying a different strategy.”
Added the source, “Salman and Katrina will host a segment together in the IPL and Salman has already shot for the main ad which will be shown on Star Sports network over the weekend. One more ad featuring kids and Bharat will also be aired. Apparently, the ads were shot keeping Bharat as the theme and have a powerful message. Right now, the channel and everyone associated with it has been instructed to be tight-lipped about it till the promo is aired.”
The CEO of Bharat’s production house, Reel Life Production Pvt, Nikhil Namit told the website, “Yes Salman and Katrina will host the show live and it’s an unusual strategy implemented by team Bharat. It’s like our strategy of having the Bharat trailer attached with Avengers: Endgame – the biggest Hollywood film, to get maximum eyeballs on the movie screens. It worked and now the next step is television and what can be bigger than the IPL? We don’t want to go the usual route of promoting Bharat through the usual publicity and marketing methods. Integrating IPL, which garners millions of viewers, with Bharat is an exciting way to promote the movie.”
Image Source: YouTube/Nick Ray
